A Long History of Solutions for our Clients

Since our early days as Denny Johnson Consulting, we were a small technology consulting firm, providing services nationwide. Our philosophy of doing whatever we could to help our clients always led to a solid understanding of their business needs. The result was many long-term relationships with some really great clients.

Denny started retiring part-time in 2014.  In order to take care of existing clients, the business was wound down slowly, ending our 40 year history in 2023.

SOFTRITE Technology, Inc.

40 years of Software and IT Solutions!

Brent Lamascus
Allegro Credit

"Denny has always been able to think from the customer's point of view and ease of use to create a friendly user experience. I will always rely on SOFTRITE for all aspects of our future projects, even as a sounding board." 

Bill Graham
Lennar Homes

"Denny and his group at SOFTRITE Technology were a strong asset to my company when we needed technical support for our IT needs. Denny and his team were extremely responsive to our needs." 

Noelia E. Moreno
Moralmar Kitchen Cabinets

"Due to your efforts and your ability to see the big picture, we not only met our time deadline for having an operational program, but were also within our budget. We are so pleased with our system. Thank you Denny for understanding our needs." 

Tom Stafford

"Denny designed and developed a program that the Yamaha dealer network uses when a retail finance contract is written, which resulted in faster funding of the dealer proceeds." 

Our History at a Glance

1985 Denny Johnson Consulting formed in Orlando

1984 Denny begins by doing part-time consulting for Comlumbia Data Products

1985 Homebuilder Backlog Management Database developed for Richmond American Homes

1989 Lennar Homes licenses Homebuilder Backlog Management Database corporate-wide

1991 Ambassador Database Marketing Software is developed and is distributed by Concepts in Sales

1992 Contract Preparation Software is developed for Yamaha for distribution to dealer network

1992 Ambassador Database Marketing Software implemented for Digital Equipment Corp

1993 Denny Johnson Consulting incorporates and becomes System Engineering Services, Inc

1994 Developed Long Term Software Plan for Nickelodeon

1995 Greentree Financial selects Contract Preparation Software for distribution to their dealer network

1996 System Engineering Services, Inc becomes SOFTRITE Technology, Inc

1997 Ambassador Database Marketing Software implemented in 5 divisions of Lennar Homes

1997 Job Tracking Software is developed for Moralmar Kitchen Cabinets

1997 First website is developed for Lennar Homes

1998 John Deere Credit selects Contract Preparation Software for distribution to their dealer network

1998 Windows version of Homebuilder Backlog Management Database is developed for Brighton Homes

1999 Allegro Acceptance selects Contract Preparation Software for distribution to dealer network

1999 SOFTRITE begins managing Sales Office Automation implementation for Lennar Homes

1999 Implemented Homebuilder Backlog Management Database for Park Square Homes

2000 Corporate website developed for Columbia Data Products

2001 Windows version of Contract Preparation Software developed for Allegro Acceptance

2001 Created version of Contract Preparation Software for Bank of America

2001 Denny appointed to the board of advisors for Columbia Data Products

2002 Buyer Website Portal developed for Park Square Homes

2003 SOFTRITE begins providing onsite IT support services for 10 divisions of Lennar Homes and 4 divisions of U.S. Homes throughout Florida

2004 Allegro Acceptance selects SOFTRITE to develop new corporate website with online credit application processing for dealer network

2004 SOFTRITE begins managing the implementation of a new Warranty Service Management System for Lennar Homes

2005 SOFTRITE contracted for Denny to manage the Information Technology group at Park Square Homes

2006 Online Internet-based version of Contract Preparation Software is developed for Allegro Acceptance

2006 Implemented Homebuilder Backlog Management Database for Engineered Homes

2007 Developed Collaboration Database for Columbia Data Products

2007 Created Corporate Website for Viera Builders including integration with our Homebuilder Backlog Management Database

2008 Developed Service Billing and A/R System for Darryl Johnson Landscaping and Pest Control

2008 - 2013
As the recession grew, SOFTRITE experienced a 90% loss of revenue due to client concentration in the Homebuilding and Financial industries. 

While Denny continued to personally provide software maintenance and support to existing clients as needed, his main focus turned to Management Consulting for Voxeo - a local tech company. 

Voxeo was acquired by Aspect in 2013. Denny assisted with the transition for the first 6 months.  After that he returned to putting more time into SOFTRITE, but also started to slowly retire. This led to focusing on advising and mentoring other small businesses and startups, and developing the tinyTowable website with related social media marketing.

2014 Developed Database Software for Logitech to analyze and manage follow-up to Customer Survey responses

2014 Developed Class and Student Management Database for Truthful Acting Studios

2015 Denny becomes chief advisor to the CEO of Columbia Data Products, focusing on Customer Experience for new Product Development

2015 Contracted by Logitech to develop new Quote Request Software for partners

2015 Denny becomes key advisor on Business and Product Development to Riptide on the Serve Anywhere project

2016 Developed software and created customer self-service kiosks to display floorplans and elevations for Viera Builders

2016 Developed TinyTowable.com A new project to begin shifting SOFTRITE's focus away from providing technical services

2016 Denny starts volunteering to provide small business Mentoring and Teach Classes for SCORE (non-profit)

2017 Denny starts volunteering to provide start-up business Mentoring for Startup Studio startup accelerator (non-profit)

2023 Viera Builders and Daryl Johnson Landscaping  migrate to new software...SOFTRITE concludes operations and Denny fully retires!